Today, just a quick post to remind you that you don't have to write a lot to make an impact, ergo, your bios on your website and on your social media can be brief and catchy, but certainly if you are doing cold outreach and contacting people through social media, PLEASE, do not write 20 paragraphs! No one will read that. So instead, look back at the Princess Bride:

Hello. My name is Inigo Montoya. You killed my father. Prepare to die.

Break it down and we have a polite greeting, then introduction. You want to then reveal a personal link, how do you know one another, and if you don't know the person, maybe check for common links. And finally state your goal. Obviously Inigo nailed it. The Nigerian Prince who wants to share his fortune with me still has ways to go.