When I work with actors individually, the process is as follows:
- Create and populate your actor website
- Get a domain name and an email address
- Get social media banners with your name, occupation, union affiliation and the domain name to your actor website
- Print out business cards with all of the above and possibly one or two social media accounts
This procedure has become so obvious to me it simply seems beyond norm to see somebody's website on their social media account, but when I click on it, it's blank. What's going on?
Many times I'd collect some business cards during a meetup, go home and type out the domain names just to see a page that either says "coming soon" or the page just redirects back to Go Daddy or some other domain provider.
Utilize your domains. If you're in a similar situation, then point your domain SOMEWHERE. It could be to your IMDb page, or your Stage 32 profile, or your Backstage profile. I'd use Facebook page as a last resort since Facebook doesn't necessarily scream "creative professional".