Build a smart actor website in 90 seconds! Click here to begin.

Two clicks rule for your actor website

Actor Website Tip #36

Getting to any desired content should never take more than 2 clicks.

I used to build real estate websites for many years, and we've always had a standing rule of "three clicks". What it meant is that no content should take more than three clicks to get to.

I've been running statistics on actor websites for quite some time now, and have analysed that the bounce rate is much higher for any content that is not available within two clicks. That includes a click-to-play videos and soundtracks. That includes going to a photo gallery and opening a specific headshot. Two clicks. That means, no splash pages with a welcome message. No complex menus. No autoplay videos that need to be stopped or muted. Two clicks.

Proper architecture of a website is vital for this. If you want to consider a hamburger menu for a cleaner look, do it, but keep in mind to label the menu or make it clear that your website is not just a splash page, otherwise your bounce rate will be astronomical.

Just for clarification, bounce rate is the percentage of people that leave your website without looking at more than a single page on your website.

Mark this tip as read / completed

Web For Actors Blog

The Timeliner

The Timeliner

12.31.2050 Template Tuesday
Check it out »
Industry Contacts version 1.2

Industry Contacts version 1.2

12.31.2050 Take control of your contacts
Check it out »

Showcase your work with a free website

Niche professional websites for people in the film and TV industry.

Weeee, you found me!

I'm your buddy Bottie, I was hiding behind the scenes, but now that you've found me I'd be happy to tell you what I'm doing.

Actor Website helper: Bottie

I just wrote a few fun facts about Web For Actors

Would you like to take a look?
Click here to check them out. I hope it will cause involuntary audible response.