Free website will send you updates when someone sends you a message through your website. Premium website will send you an update when our algorithm spots anything unusual or finds any new data that applies to you. this feature comes bundled with notifications. Some of your notifications will simply say "Hey, we found a new photo of you on Instagram, would you like to add it?" Clicking "YES" button right in your email will add the photo to your website without the need of having you sign in, rummage through your photos, and upload each individual photo. Click here to see it in action.