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Actor Websites by Web For Actors - Michael Saltzman's professional actor website.
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» Return to Michael's Website » Actor WebsitesCapability is the a term used in movie-marketing. This describes a film' ability as an idea alone to generate interest within its target audience. In other words, if someone were to give you the logline or the overall concept of the film, would you be interested in seeing it without knowing what it looked like or who it starred? Most high-concept movies have high capability. A comedy about a lawyer who gets placed with a curse that prevents him from lying has high capability. A remake of Superman has high capability.